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Jane Norman is one of the UK ’s most successful young fashion brands, with some of the highest sales per square metre in the industry. The brand has carved a niche in the UK retail market, targeting 16 to 25-year-old fashion-conscious women with sexy and affordable adaptations of catwalk trends. Jane Norman operates more than 200 stores in the UK and internationally and is renowned for its distinctive look and style, embracing the feminine shape and celebrating the image conscious. |
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| “We selected Amethyst after having seen some of their existing e-fulfilment operations and their ability to demonstrate fully working, successful solutions. We have been extremely pleased with the professional way that Amethyst has conducted the project. We have all been surprised by the overwhelming success of the new Website and Amethyst were able to adapt to much higher than expected volumes in a short space of time, and have continued to deliver a high quality of service.” |
Phillip Boggis, Jane Norman IT Director |
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Challenge |
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Jane Norman has an in house distribution centre which serves their national and international retail operations very effectively. But they needed something different for their e-commerce fulfilment, a proven solution form an experienced logistics provider who could demonstrate accuracy, reliability and saleability. |
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Solution |
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We set up a project team to work alongside those of Jane Norman and Bt Fresca, their chosen web store platform. The team consisted of a project sponsor, implementation manager as well as systems and operations specialists. Together, we specified, developed and tested a robust end to end fulfilment solution operating from our dedicated clothing fulfilment centre near Lichfield in Staffordshire.
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Result |
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From day one the Jane Norman transactional website performance smashed all forecasts and expectations. Amethyst had to react quickly to adjust for the unpredicted, but very welcome demand for the brand. Within a few hours we had doubled the amount of packing stations and the operatives on the contract and have consistently managed to exceed all of our agreed levels of service.
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Contact: Claire Muir
Business Development Manager
Direct 01580 895857
Mobile 07980 791119
email: fashion&beauty@amethystgroup.co.uk
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